As social networking sites and blogs continue to gain popularity in the real estate marketing world, members must still use the same rules in the REALTOR® Marks manual. This is applicable to all mediums (print advertising, web advertising, URLs, business cards, email addresses, usernames, and more). The rules require the REALTOR® marks be used with the name of a member or with the legal name of a member’s broker’s real estate business. A separate rule prohibits use of REALTOR® with descriptive words or phrases.
Because domain names must be lowercase and cannot accommodate the R symbol, the requirements to use capitalization and the registration symbol R is relaxed for usernames. Here are some examples of acceptable and unacceptable usernames.
Acceptable usernames
Rhodeislandrealtors
jane_a_realtor
janesmithrealtor
smithrealtor
realtorjaneprovidence
realtorjsmith
Unacceptable usernames
yourhometownrealtor
yourprovidencerealtor
realtor_mom
number1realtor
your_providence_realtor
janeprovidencerealtor
Learn more by accessing the REALTOR® marks on NAR’s website: https://www.nar.realtor/logos-and-trademark-rules